DON'T BE A STRANGER
LET'S HAVE A CHAT

Wholesale Coffee Suppliers

At Will & Co, we don’t just supply premium wholesale coffee beans – we build partnerships. We’re a small, dynamic team with full back-end support which gives us the ability to support our partners a whole lot more. Our unique structure means we combine the benefits of being big on capability and boutique in approach.

Our partnerships start with exceptional coffee beans, top of the line equipment and on-going support, but that’s not where they end. From bespoke site activations and unique marketing support to machine customisation and 24/7 service support, we take pride in going above and beyond for our partners to help them deliver on their goals.

Our partners range from small, owner-operator cafes to larger hospo groups and everything in between. No matter the shape or size of your business, if we partner together, we’ll become mates – mates for the long haul.

Learn more about how our wholesale coffee partnerships work.

GET IN TOUCH

Training & Support

Offering exceptional training and support is our standard. We want to remove the stress that can come with training your staff, maintaining equipment and running a successful business, that’s why we offer:

• Customised barista training to meet your team where they’re at – from coffee 101 to advanced latte art and alternative brew methods

• Preventative maintenance schedules to stay ahead of the game and keep your equipment in tip top shape

• 24/7 technical support from our own in-house team across Australia to troubleshoot issues, no matter when, or where, they arise

GET IN TOUCH

Bespoke Activation

One of our favourite parts of the job is working with a variety of Australian artists to develop bespoke solutions that create unique coffee experiences. We have a heap of interesting signage assets on hand, but our real passion is taking the opportunity to engage with local artists to create something truly unique for your space. Some of the activations we’ve done in the past include:

• Hand painted murals
• Handmade and co-branded a-frames and windbreaks
• Hand crafted point of sale
• Outdoor signs and lightboxes
• Custom beverage creation
• One of a kind coffee carts
• And a tonne more

GET IN TOUCH

Bespoke Activation

One of our favourite parts of the job is working with a variety of Australian artists to develop bespoke solutions that create unique coffee experiences. We have a heap of interesting signage assets on hand, but our real passion is taking the opportunity to engage with local artists to create something truly unique for your space. Some of the activations we’ve done in the past include:

• Hand painted murals
• Handmade and co-branded a-frames and windbreaks
• Hand crafted point of sale
• Outdoor signs and lightboxes
• Custom beverage creation
• One of a kind coffee carts
• And a tonne more

GET IN TOUCH

Custom Equipment

Having high-quality coffee gear is the baseline – we think baseline is boring. That’s why we go above and beyond to customise your coffee equipment to suit your space and make it stand out. Whether it’s a custom paint job and co-branded panel or going all out with custom group heads and handles, we’re on it.

GET IN TOUCH

Marketing Support

Another area we believe sets us apart is our level of marketing support. Everything we put into market has a focus on supporting our partners because we believe that building you up is a win-win situation. Some of our efforts include:

• Outdoor advertising campaigns
• Bespoke digital marketing campaigns
• Partnership content through key digital content publishers like Broadsheet, Concrete Playground and Urban List
• Content creation through photo and video shoots
• Social media shout outs and advertising

GET IN TOUCH

Marketing Support

Another area we believe sets us apart is our level of marketing support. Everything we put into market has a focus on supporting our partners because we believe that building you up is a win-win situation. Some of our efforts include:

• Outdoor advertising campaigns
• Bespoke digital marketing campaigns
• Partnership content through key digital content publishers like Broadsheet, Concrete Playground and Urban List
• Content creation through photo and video shoots
• Social media shout outs and advertising

GET IN TOUCH

Damn Fine Specialty Coffee

We’d be remiss if we didn’t mention the reason we’re all here – delicious specialty coffee.

We go to the ends of the globe to find the finest green beans and partner with growers who select only the best cherries. When it comes to roasting, we’re known for our consistency and quality due to our rigorous process at our roasting facility.

If you’re keen to learn more, you can check out our coffee page.

We're more than a wholesale coffee supplier, we're a partner.

GET IN TOUCH

Interested in Partnering?