Community

Overview

Functional Aims: Brand Control

Emotional Aims: Altruism, Connection, Respect, Belonging.

Highlight community / charity alignments i.e.

  • Surfaid,
  • Bondi Penguins,
  • Transition Bonid,
  • Bondi Surf Club,
  • One Wave,
  • Café Smart etc

Format

  • - Mix of video, stills and copy to describe each initiative
  • - Content to come