Will's Blog

Celebrating a Decade of Will & Co with Limited Edition 10 Year Takeaway Cups

on Oct 03, 2023

If you’re out and about over the next few months enjoying a Will & Co coffee from your local cafe, you may notice a new look to your takeaway cup. 

Designed with creativity, nostalgia and a touch of Will & Co’s signature playfulness in mind, these limited-edition cups are a celebration of the incredible journey we’ve shared with each and every one of you over the past 10 years. What’s more, they feature a unique logo lock up designed by our mate, the incredibly talented Chris Nixon.

Chris has been part of the Will & Co family from the very beginning. He designed and painted many of the murals for our OG cafe partners, like Hungry Baker, Firestone and Mataya Eatery, and is the legend behind our signature Will & Co icons you know and love – not to mention the remarkable artwork gracing our HQ Tasting Bar in Bondi.

 The 10 Years Limited Edition cups reflect our laid-back and joyful approach to life. But above all, they’re a way for us to say thank you to the amazing community that makes up the “& Co” part of our name. That’s you – the legends who’ve sipped, savoured and shared in our epic coffee journey.

For us, coffee isn’t just about the beans and brews. It’s about the connections we’ve made and the memories we share with everyone involved. Whether you’ve been with us since the early days or are just now joining the ride, trying our coffee for the first time, we want to say a massive thank you.

Let’s raise our 10 Year Cups in celebration of the decade that’s been, and the one to come. May it be filled with fun times, epic memories and all the damn fine specialty coffee you could dream of.